Beauty is not the priority of art. Real beauty is found in a connection. An inspired emotional connection to who we are or how we communicate. My purpose as an artistic director and photographer, is to use imagery. Not to define or create superficial limitations, but to explore and stimulate what is hidden inside. I believe marketing can strengthen art. By breaking rules and discarding common techniques, marketing can compel and not contain. Like humans, each fashion brand has a unique story to tell. A unique identity that should be embraced, not imitated. The details that make an individual is what creates beauty and builds a connection.